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Case Study: Customer review analytics


An e-commerce company: A leading e-commerce platform offering a wide range of products across different categories. With a customer base of millions, they receive a significant volume of reviews every day.


  • Our client was facing difficulty in manually monitoring and analyzing the enormous amount of customer feedback they received daily. They found it hard to extract meaningful insights from these reviews, making it challenging to address customer concerns effectively and improve their services.

The Solutions:

Inginit deployed a comprehensive customer review analytics pipeline. Using machine learning algorithms and Natural Language Processing (NLP), we first collected and collated customer reviews from various sources, creating a substantial dataset for analysis.

Our next step involved sentiment analysis, a technique where we used AI models to determine the polarity of emotions in the customer reviews. This process identified sentiments such as happiness, frustration, anger, or satisfaction, providing a detailed understanding of the customers' emotional reactions to their products and services.

We also applied trend monitoring, leveraging time-series analysis to spot emerging patterns and trends in customer feedback. This step allowed us to identify changing customer needs and preferences over time.

The brand perception analysis combined the results from the sentiment analysis and trend monitoring, painting a comprehensive picture of how customers perceive Company. We transformed complex, qualitative data into quantifiable metrics, providing a clear and measurable understanding of their brand image.


The use of these advanced analytics techniques led to substantial improvements in our clients understanding of their customer base. The sentiment analysis enabled them to identify the key drivers of customer satisfaction and dissatisfaction, providing them with clear targets for improvement.

Trend monitoring allowed our client to stay ahead of the curve, adapting their products and strategies in line with emerging customer preferences. This proactivity led to a significant increase in customer satisfaction and retention rates.

By quantifying their brand perception, they could measure the impact of their improvement strategies over time. The actionable insights derived from this analysis played a crucial role in their decision-making process, resulting in a more customer-centric business approach and a significant boost in sales.

Through leveraging Inginit's Customer Review Analytics service, our client transformed a challenge into an opportunity, utilizing customer feedback to drive their growth and success.


This case study exemplifies how Inginit's Customer Review Analytics service can turn customer reviews into a treasure trove of actionable insights. By understanding their customers better, businesses can make informed decisions, improve customer satisfaction, and ultimately, achieve their business goals.


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