Services
Our U&A Insights offer a comprehensive analysis of your customer base, identifying how consumers interact with your products, their attitudes towards your brand, and the underlying motivations driving their purchasing decisions. We translate complex consumer data into actionable strategies.
Our U&A services dissect and demystify consumer behavior to reveal the core truths that drive market dynamics. We offer:
​
-
Segmentation Analysis: Pinpoint precision in identifying and profiling key consumer segments.
​
-
Behavioral Tracking: Monitoring usage patterns to align product development with actual consumer practices.
​
-
Attitude Assessment: Evaluating consumer perceptions to fine-tune communication and positioning strategies.
Customer Segmentation
Identify and Engage Your Most Valuable Customers
​
Unveil the segments that offer the most promise for your products. We leverage advanced analytics to uncover distinct consumer profiles, each with their own motivations, preferences, and behaviors, guiding you to target with precision and purpose.
Example of Customer Segmentation:
​
-
Price-Sensitive Patrons: Consumers prioritizing cost over brand, a segment ripe for value-based marketing campaigns.
​
-
Quality-Conscious Quotient: High-end consumers for whom quality trumps price, a target for premium product lines.
​
-
Eco-Ethical Enthusiasts: Environmentally conscious buyers, perfect for eco-friendly and sustainable product offerings.
Importance-Performance Analysis
Optimize Your Features with the IPA Matrix
​
Our IPA Matrix illuminates the features and services that matter most to your customers versus how well they think you perform on them. This insight enables you to invest in areas that will increase satisfaction and loyalty while identifying where you can improve or innovate.
Example of an IPA Matrix:
​
-
High Importance, High Performance: Core strengths to maintain and promote.
​
-
High Importance, Low Performance: Critical gaps to address for improved customer satisfaction.
Measure Loyalty with NPS
We dive into the why's behind promoters, passives, and detractors, providing you with the intelligence to convert satisfaction into advocacy.
Industries
Specialized Industry Focus
At Inginit, we understand that each industry has unique challenges and opportunities. With tailored strategies, our services align with the specific needs of Retail, FMCG, Technology, Entertainment, Education, Fashion, and Media sectors. Our specialized industry focus allows us to deliver actionable insights that drive measurable outcomes, ensuring your competitive edge.
FMCG
Media
Education
Retail
Entertainment
Technology
Fashion
Our approach
How we help brands derive actionable insights based on facts
From gathering raw data, cleaning, deriving key performance indicator to generating actionable insights, we can help you. We follow the below approach for any data analytics projects.
Gather the data
Analyse the data using relevant
statistical models
Prepare a report with insights
and visuals
Share reports in a format that is
desired by clients such as
PowerPoint/ PDF/ spreadsheet
Extract & clean the data
Visualize the data
Mention the research
methodology
Derive KPI
Derive actionable insights
Conclude with Key findings &
recommendations
Case Study
