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concept testing | product testing | product optimisation

Product Optimization Insights

Delve deeper into the consumer psyche with targeted concept evaluations, refine your packaging appeal, and elevate product market-fit. Our insights-driven approach illuminates the pathway to optimized product and service success

Concept Testing Insights

concept testing inginit

Discover the strengths, weaknesses, opportunities, and potential roadblocks of your product ideas.

​Our advanced methodologies offer:

  • Quantitative Insights: Evaluate the broad appeal and potential areas of improvement.

  • Depth of Perception: Extract qualitative insights from depth interviews, providing a comprehensive understanding of individual perceptions.

  • Unbiased Feedback: Employ Monadic and Sequential Monadic Testing to gain an authentic gauge on your concept's resonance with audiences.

Data-Driven Decisions for Successful Product Launches

With our Concept Testing approach, we pinpoint the attributes that resonate most with potential buyers. This insight arms you with the knowledge to fine-tune your product offerings and align them closely with what consumers truly seek.

concept testing inginit | Bubble chart concept testing | key drivers concept testing

Package Testing Insights

Creative Package Design

Make your product's first impression count. Optimize the appeal, functionality, and market fit of your packaging designs, ensuring they resonate with consumers and differentiate on the shelves.

Our package testing methodologies decipher:

  • Shelf Impact: Understand how your packaging performs in a real or simulated store environment, spotlighting potential standout features or lost opportunities.

  • Visual Engagement: Through eye-tracking studies, identify elements that captivate or distract your consumers.

  • Functionality and Appeal: With online surveys and tactile testing, assess the practicality and visual appeal of your packaging, ensuring it aligns with consumer expectations.

Data-Driven Insights for Captivating Packaging Design

Through Package Testing, we delve into consumer perceptions and preferences. With this granular insight, tailor your packaging to stand out on shelves, create a memorable first impression, and drive purchase intent.

package testing insights

Product Optimization Insights

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Elevate your product to its peak potential. Fine-tune its features, functionality, and alignment with consumer desires, ensuring it not only meets but exceeds market expectations and stands out from the competition.

Elevate your product's trajectory by leveraging:

  • Voice of the Customer: Dive deep into consumer feedback, extracting valuable insights about their preferences, pain points, and desires.

  • Comparative Analysis: Use surveys to understand how your product stands relative to competitors. Identify gaps and opportunities to better cater to your target market.

  • Usage Patterns: Get a clearer picture of how, when, and why consumers use your product, shedding light on potential areas of enhancement.

  • Segmentation Insights: Segregate your audience, allowing for targeted product improvements tailored to specific user groups.

Precision Insights for Product Refinement

Through Product Optimization Insights, we reveal what truly clicks with customers. Use these insights to make sure your product always meets their desires.

conjoint analysis chart inginit

Specialized Industry Focus

At Inginit, we understand that each industry has unique challenges and opportunities. With tailored strategies, our services align with the specific needs of Retail, FMCG, Technology, Entertainment, Education, Fashion, and Media sectors. Our specialized industry focus allows us to deliver actionable insights that drive measurable outcomes, ensuring your competitive edge.

FMCG | Inginit


Media | Inginit


Education | Inginit


Retail | Inginit


Entertainment | Inginit


Technology | Inginit


Fashion | Inginit


Our approach

How we help brands derive actionable insights based on facts

From gathering raw data, cleaning, deriving key performance indicator to generating actionable insights, we can help you. We follow the below approach for any data analytics projects.

Gather the data

Analyse the data using relevant
statistical models

Prepare a report with insights
and visuals

Share reports in a format that is
desired by clients such as
PowerPoint/ PDF/ spreadsheet

Extract & clean the data

Visualize the data

Mention the research

Derive KPI

Derive actionable insights

Conclude with Key findings &

Case Study
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