Team inginit
Case Study: Empowering a Cement Manufacturing Leader with an Advanced PowerBI Dashboard Solution
Client Overview: The client is a leading cement manufacturing company, operating extensively across Nigeria. They handle vast amounts of...
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Brand Tracking Insights
Deciphering the Pulse of Your Brand
Turn your brand tracking data into actionable strategies. By analyzing metrics like awareness, consideration, and preference, we provide insights into how your initiatives influence your brand's presence in the market.
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Dynamic Analysis: Delve deep into your brand's performance with tailored insights
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Competitive Benchmarking Insights: Understand how your brand measures up against competitors and identify areas of opportunity.
Services
Consumer Segmentation Insights
Unravel the Layers of Your Audience
Transform your raw consumer data into a treasure trove of insights. By delving into behaviors, preferences, and demographics, we provide a clearer picture of your audience segments and their unique narratives.​
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Strategic Segmentation Analysis: Discover which segments are most valuable and why.
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Segment-specific Strategies: Craft strategies tailored to each segment's unique needs and behaviors.
Brand Lift Insights
Elevate Your Brand's Impact
Analyze the effectiveness of your campaigns through our brand lift insights. Understand how your advertising efforts shape brand perceptions and purchase intent, and identify areas for optimization.
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Pre and Post Campaign Analysis: Assess the direct and indirect impact of your strategies.
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Insights-driven Optimization: Adjust and refine your efforts based on deep market insights.
Industries
Specialized Industry Focus
At Inginit, we understand that each industry has unique challenges and opportunities. With tailored strategies, our services align with the specific needs of Retail, FMCG, Technology, Entertainment, Education, Fashion, and Media sectors. Our specialized industry focus allows us to deliver actionable insights that drive measurable outcomes, ensuring your competitive edge.
FMCG
Media
Education
Retail
Entertainment
Technology
Fashion
Our approach
How we help brands derive actionable insights based on facts
From gathering raw data, cleaning, deriving key performance indicator to generating actionable insights, we can help you. We follow the below approach for any data analytics projects.
Gather the data
Analyse the data using relevant
statistical models
Prepare a report with insights
and visuals
Share reports in a format that is
desired by clients such as
PowerPoint/ PDF/ spreadsheet
Extract & clean the data
Visualize the data
Mention the research
methodology
Derive KPI
Derive actionable insights
Conclude with Key findings &
recommendations
Case Study
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